The HTC One Max Launch Event

Today, HTC Malaysia officially launched the HTC One Max, the phablet version of the award-winning HTC One smartphone. At hand for the launch was SK Wong, Country Manager of HTC Malaysia, Sirpa Ikola, Senior Marketing Director of HTC South Asia and Wayne Tang, Product Marketing Manager of HTC South Asia.

The new HTC One Max features a massive 5.9" full HD display with 2 GB of RAM and a 1.7 GHz Qualcomm Snapdragon 600 quad-core processor, and will ship with Android 4.3 Jelly Bean and HTC Sense 5.5.

Although HTC will offer the new HTC One Max with 16 GB or 32 GB of flash storage, HTC Malaysia will only bring in the 16 GB model. Yes, you read that right - there won't be a 32 GB model, at least in Malaysia. This is because the HTC One Max addressed one complaint that many users have with the HTC One and the follow-up HTC One Mini - the inability to upgrade its built-in flash storage. The new HTC One Max comes with a microSD card slot hidden under the removable back panel.

HTC is going the opposite route from Nokia, choosing to focus on larger pixels in order to boost image quality and low-light performance, over smaller but more pixels. Hence, the HTC One Max retains both the 4.0 megapixel UltraPixel BSI sensor with 2.0 µm pixels as well as the large and fast f/2.0 lens that debuted in the HTC One. The front camera also used the same 2.1 megapixel sensor with a wide-angle (88°) lens, and is capable of recording 1080p video at 30 fps.

Here are some pictures from the event today :

Shane Chiang, Head of Corporate and Consumer PR of HTC South Asia (second from left), Wayne Tang - Product Marketing Manager, HTC South Asia (third from left), Sirpa Ikola - Senior Marketing Director of HTC South Asia (third from right) and SK Wong - Country Manager of HTC Malaysia (second from right).

Key Features Of The HTC One Max

In this video, Wayne Tang, Product Marketing Manager of HTC South Asia, goes through the key features of the HTC One Max. This is a very important video to watch for those who are wondering if the HTC One Max is the phablet to buy.

Our apologies about the abrupt end. We ran out of storage space, but fortunately, we didn't miss much because that was at the end of his talk. He stopped about 5 seconds later.

The HTC One Max Press Release

Malaysia, 21 November, 2013 — HTC, a global leader in mobile innovation and design, today announced the HTC One max, a super-sized smartphone that brings the award-winning design, functionality and performance of the HTC One to fans of larger handsets. A new Fingerprint Scan feature takes convenience to a new level while acclaimed features including HTC BlinkFeed™, HTC Zoe™ and HTC BoomSound™, combined with the new HTC Sense 5.5, which are all enhanced to continue to deliver the best overall smartphone experience, now on a larger screen.

"The addition of the HTC One max means that we now have an HTC One phone for everyone. The family has been built on quality and game-changing innovations and the HTC One max is certainly no exception," said Peter Chou, CEO of HTC Corporation. "The upgrade to HTC Sense 5.5 will provide our most amazing mobile experience yet, with the HTC One max delivering the size and power required to do everything you want, and more, without compromise."

Big and powerful
The HTC One max's 5.9" full HD1080p display is perfect for enjoying photos, videos and movies on the go. Smooth and efficient performance comes courtesy of a quad-core Qualcomm® Snapdragon™ 600 processor featuring a quad-core 1.7 GHz CPU enabling jaw-dropping performance, ultra vivid videos and booming sound. Whether you're watching videos in stunning HD, playing games or checking out what's hot online, the HTC One max sounds amazing, looks sharp and keeps working when you need it.

The 16GB or 32GB onboard memory can be expanded thanks to a microSD™ card slot, with a massive 50GB of additional free Google Drive online storage being offered exclusively to HTC One max owners .

The large 3300mAh embedded battery means that this level of performance will last and last. Even the most intensive users will find the HTC One max is up to the challenge thanks to the optional HTC Power Flip Case, a stylish 1200mAh battery expansion for your HTC One max which offers both protection and extra juice when you need it most.

Maximum convenience at your fingertips
The average person checks their phone multiple times a day, so the HTC One max welcomes a new era of convenience and advanced functionality thanks to a built-in Fingerprint Scan feature. Located on the back of the device, the fingerprint scanner allows users to lock or unlock the screen and quickly launch up to three favourite applications by assigning an individual finger to each.

More content than ever before
The HTC One max's Sense 5.5 upgrade comes with a more social, personalised HTC BlinkFeed that can be further refined by customisable topic categories and new integration with premium content providers including Instagram and Google+. Up to 120 articles can also be downloaded for offline viewing, making BlinkFeed even better for snacking on information wherever and whenever you are.

Ultimate imaging
Featuring HTC's UltraPixel camera technology, HTC Zoe mode, that brings your photos to life, and a 2.1MP front-facing camera, the HTC One max will capture stunning photos and full HD 1080p videos whether you're the photographer, the subject or both. Dual Capture means you can now snap memorable moments and your reaction to them in one extraordinary photo or video by simultaneously shooting with the front and rear cameras.

Improved imaging is also introduced through Video Highlights, which combines your photos and videos to create a mini movie complete with the soundtrack and visual theme of your choice. And with the HTC One max, your Video Highlights can now be any length you want.

Design at its Best
Available in Glacial Silver now, and Stealth Black in late December, the HTC One max shares the same premium design credentials as the rest of the HTC One family, providing an all-round exceptional experience.

Global Availability
The HTC One max will available in Malaysia at all HTC retailers and selected mobile operators at RM2,499 from next week onwards.

Additional 50GB of online storage free for two years. Requires registration for a Google account. Additional terms and requirements may apply (including a subscription fee) after two-year trial expires

The HTC One Max Specifications

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