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#IncredibleZenDay - The Launch Of The ASUS ZenFone 2
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#IncredibleZenDay - The Launch Of The ASUS ZenFone 2

Although ASUS officially launched the ASUS ZenFone 2 smartphones at their "See What Others Can't See" media event in Jakarta on the 21st of April, 2015 (see our coverage here and here), they were not made available here in Malaysia until the 9th of May, 2015.

To celebrate the launch, ASUS Malaysia arranged for a special #IncredibleZenDay event at KL Live. They also arranged for the attendees to be the first to purchase and own the new ZenFone 2 smartphones. As a result, there was a rush to be amongst the lucky few to attend the event. Originally slated for 1,000 ASUS fans, the event had to be expanded to allow another 500 fans to join the launch event.

ASUS Zenfone 2 Launch Event

ASUS Zenfone 2 Launch Event

The long snaking queue terminated in this registration booth. We skipped the line and headed to the dedicated media area.

ASUS Zenfone 2 Launch Event

ASUS Malaysia arranged for a dedicated media area upstairs. It was even guarded by three RELA officers! Naisss...

ASUS Zenfone 2 Launch Event

The media area offered a great view of the crowd gathering downstairs... At this point, there were about 200 people milling near the stage. We still had some time, so we went exploring...

ASUS Zenfone 2 Launch Event

The DJ station was upstairs as well and offered a vantage view.

ASUS Zenfone 2 Launch Event

As promised, the ASUS ZenFone fans downstairs will be able to purchase the new ZenFone 2 right after the event. There is a DiGi booth as well.

ASUS Zenfone 2 Launch Event

Downstairs, these guys are guarding what's probably the ASUS ZenFone 2 demo stations like those set up for the media in Jakarta.

ASUS Zenfone 2 Launch Event

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#IncredibleZenDay -
The Launch Of The ASUS ZenFone 2


ASUS #IncredibleZenDay Is Here!


The #IncredibleZenDay Event Begins!


The ASUS Press Release
The ASUS ZenFone 2 (ZE500CL)


The ASUS ZenFone 2 (ZE550ML)
The ASUS ZenFone 2 (ZE551ML)

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