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The Microsoft Windows 7 SKU Strategy Revealed Rev. 5.2
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Windows 7 SKU Summary

Product Version

Product Background

Key Features


Windows 7 Starter

A limited functionality SKU with an application limit designed for small notebook PCs in all markets.

Up to 3 concurrent applications (removed as of June 1, 2009)

• Ability to join a Home Group

• Microsoft will offer Windows 7 Starter for Small Notebook PCs worldwide. This SKU will have specific hardware requirements.

• In Emerging Markets, Microsoft will also make available Windows 7 Starter for systems meeting the broader value PC hardware criteria (e.g. current Windows Vista Starter specification).

Windows 7 Home Basic

The entry-level SKU for value PCs in emerging markets, meant for accessing the Internet and running basic productivity applications.

• No limit on the number of concurrent applications.

• Live thumbnail previews and enhanced visual experience.

• Advanced networking support (ad-hoc wireless networks and Internet connection sharing)

Windows 7 Home Basic will be available only in Emerging Markets.

Windows 7 Home Premium

The standard consumer SKU, providing full functionality on the latest hardware, easy ways to connect, and a visually-rich environment.

• Aero Glass and advanced Windows navigation.

• Easy networking & sharing across multiple PCs and devices.

• Improved media format support, enhancements to Windows Media Center and media streaming, including Play To.

• Multi-touch and improved handwriting recognition on systems with the required hardware.

Windows 7 Home Premium will be available worldwide in all markets.

Windows 7 Professional

The business-focused SKU for companies who have advanced networking, backup, and security needs.

• Ability to join a managed network with Domain Join.

• Protect data with advanced network backu and Encrypted File System.

• Print to the right printer at home / work with Location Aware Printing.

Windows 7 Professional will be available worldwide in all markets.

Windows 7 Ultimate

The no-compromise SKU for tech enthusiasts.

• New security and network access features in the Windows 7 Enterprise edition.

• Includes DirectAccess, which connects users directly to their corporate network and access files securely from any PC, mobile phone or other Internet-connected device.

• Includes BranchCache, which makes it faster to open files and web pages from a branch office.

• Multi-language packs and language switching capability.

Windows 7 Ultimate will be available worldwide in all markets.


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Windows 7 Product Map


Two Primary Versions


Specialized SKUs


Windows 7 In Europe
Windows 7 SKUs In Europe


Concurrent App Limit In Windows 7 Starter
Windows 7 Starter Vs. Windows 7 Home Premium


System Hardware Requirements


Max. Hardware Specs. For Small Notebook PCs
New Hardware Limitations & Comparison


Windows 7 SKU Summary


Easy Upgrades
Developed Market Restrictions
Windows 7 Pricing Details
More Windows 7 Information

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