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ED#219 : Intel & Microsoft Encourages Consumers To Make Magic
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ED#219 : Intel & Microsoft Encourages Consumers To Make Magic

On the 12th of November 2015, Intel Malaysia and Microsoft Malaysia announced a joint campaign to encourage Malaysians to upgrade to the latest Windows 10 devices with the new 6th Generation Intel Core processors to achieve more in their daily lives. Dubbed "Make Magic, Every Day", the campaign will reach out to Malaysian consumers through a series of in-store and online promotions.

The launch was marked by the unveiling of local influencers for the campaign, including leading local beatboxer, Shawn Lee; social entrepreneur Christopher Tock and Sabrina Tajudin, co-founder of Breena Beauty and leading fashion blogger.

Over the course of November and December, they will be sharing their experiences with Windows 10 devices powered by Intel on their respective platforms and on Parenting blogger, Jenny Chin of, will also contribute.

Intel & Microsoft Encourages Malaysians To Make Magic

Check out the video we recorded of the session, which was hosted by Bruce Howe, General Manager, Consumer Channel Group of Microsoft Malaysia and Sumner Lemon, Country Manager of Intel Malaysia & Singapore.

The Make Magic Influencers who shared their experiences with Windows 10 and the latest Intel-based devices were Christopher Tock (Spinzer) - a social entrepreneur, Sabrina Tajudin - a lifestyle blogger and co-founder of Breena Beauty; and Shawn Lee - Malaysia's leading beatboxer.

 “We are honoured to have some of our local influencers who are making magic in their own realms of influence to be sharing their experiences with Intel®-powered Windows 10 devices,” said Sumner Lemon, Country Manager, Intel Malaysia and Singapore. “We hope that the campaign can positively influence Malaysian consumers who are looking at a device refresh to explore the ways how Intel’s and Microsoft’s technologies can help make a positive difference in their work and personal lives.”

“Customers have generally been positive on the launch of Windows 10, and many have made the switch to upgrade to a new operating system,” said Bruce Howe, General Manager, Consumer Channel Group, Microsoft Malaysia. “With the campaign, we hope to engage more customers and users to consider a refresh and embrace new form factors and to take the step to embrace a more personal computing experience with Windows 10.”

Intel-Micron 3D XPoint Technology Report

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Make Computing More Personal and Natural With Windows 10 And Intel

Devices, including 2-in-1s, laptops and desktops running Windows 10 and powered by Intel® processors will enable users to benefit from a more personal and natural computing experience, allowing them to achieve more. This includes:

  • Experience performance: Users can experience performance through new features that help boost their productivity. For example, Intel® Speed Shift Technology provides amazing responsiveness that lets customers shift between apps seamlessly Coupled with Microsoft Edge, the first browser to enable annotation via touch or pen input – users get to be more productive and efficient from the get go.

  • Enhanced user experience: New Windows 10 and Intel® devices will create new ways for users to interact with their devices in a more natural manner. For example, Windows Hello enables users to simply log in with just a look. It’s enterprise-grade security and no password is needed – on a new PC with Intel® RealSense™ technology.

  • Richer gaming experiences: Devices running 6th Generation Intel® Core™ processors will see graphics that are up to 30 times better for seamless and smooth gaming and video experiences versus the average five-year-old computer. Coupled with gaming apps like Minecraft: Windows 10 Edition Beta, Halo: Spartan Strike, Halo: Spartan Assault and many others, users can definitely immerse themselves in a gaming experience that truly puts them in the center of the action.

With Windows 10 and Intel® processors, consumers can also look forward to even more new 2-in-1 form factors from brands such as Acer, Asus, Dell, Lenovo and HP that are thin, light and made to adapt to consumers’ needs of mobility and power in one single device.

Are You Ready For Windows 10?

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Make Magic With Promotions From Intel And Microsoft

Intel Malaysia and Microsoft Malaysia also announced that it will launch a promotion this festive season for Malaysians to experience the capabilities of Windows 10 devices with Intel® processors. Consumers will receive a RM150 (~USD 35) Lazada voucher when they purchase eligible Windows 10 devices powered by Intel® processors. The promotion will end 31 December 2015 and is applicable in participating retail stores across Malaysia.

Consumers also stand a chance to win prizes when they participate in the Magic Cube Challenge which will take place for five consecutive weekends starting next weekend on 21 November, and ending 20 December, at selected retail stores in Low Yat Plaza and Digital Mall PJ.

Low Yat Plaza

Digital Mall PJ

  • All IT Hypermarket, Lot 3-IT-19
  • Lenovo Concept Store, Lot G-023A
  • Dell Concept Store,Lot G-035
  • Lenovo Concept Store, Lot 2-089
  • Jayacom, Lot 3-27
  • HP Concept Store, Lot 3-IT-30A & B
  • Acer Concept Store, Lot G003
  • Asus Concept Store, Lot G-006A
  • Firestorm, G-019
  • Lenovo Concept Store, Lot 2-002
  • Dell Concept Store,G-001
  • Thundermatch, Lot 4-21
  • HP Concept Store, G13A
  • Viewnet, Lot 3-12
  • All IT Hypermarket, Lot 3-01
  • Lenovo Concept Store, Lot 1-02
  • Jayacom, Lot 1-05
  • HP Concept Store, Lot 1-03A &B
  • Asus Concept Store, Lot G-08
  • Acer Concept Store, Lot G-01
  • Thundermatch, Lot 2-03, 04 & 05

AMD PRO A12 Processor Technology Report

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