ED#153 : Intel's Generation Today Campaign

Today, Intel officially announced their PC Refresh campaign for 2013, called 'Generation Today'! If you are already following us on Facebook, you would have already read the key details about this campaign. Here are the full details :

The 'Generation Today' campaign will run from the 22th of May until 31st December 2013. During this campaign, Intel Malaysia and its partners will run a series of roadshows to showcase the latest touch-enabled devices, including Ultrabooks, convertible tablets and laptops. Intel Malaysia and its partners will also be offering the following promotions at each roadshow :

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Trade-In Promotion

You can bring any computer to the roadshow to exchange for a rebate coupon worth up to RM 300. The computer must be in working condition, but does not necessarily require a working battery (if it's a laptop) or a monitor (if it's a desktop).

This trade-in program is being run by APR Electronic Services Sdn. Bhd. whose staff will value your computer and offer you a rebate of RM 150 to RM 300, depending on the condition and age of your computer. If you accept the trade-in offer, you can use the rebate coupon to buy an Intel-based mobile device or laptop or PC from any of Intel's partners - Acer, ASUS, Dell, HP and Lenovo.

Although you can buy from these partners on the spot at those roadshows, you can also buy your new computer later, or at your favourite computer store. The rebate will be transferred to your bank account once you submit proof of purchase to APR Electronic Services.

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Experience Of A Lifetime Contest

This contest actually extends beyond the roadshow. If you buy an Intel-powered PC or Ultrabook from 18th May until 30th June 2013, you can join this contest by filling in a contest form and complete the slogan, "Ultrabook is a whole new experience for me, because..." It's that simple.

At the end of the contest, the top five (5) participants who have the most creative, original, exclusive and appealing slogans will win an exclusive experience of a lifetime worth RM 8,000. They can choose from the following options :

1. Taste - VIP fine dining at an exquisite restaurant for two in KL.

2. Feel - Luxurious spa trip to Bali for two. Includes two nights' hotel accommodation, return flight tickets and one spa session for two people.

3. See - KL skyline helicopter morning sighseeing tour for four. Includes one night's accommodation for four persons.

4. Touch - Langkawi sunset dinner on a yacht for two. Includes two nights' hotel accommodation, two-way transfer to port, dinner package on yacht and return flight tickets for two persons.

5. Hear - Captivating musical show tickets in Singapore for two. Includes one night's hotel accommodation and two-way flight tickets for two persons.

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Discount Vouchers & Prizes

Intel Malaysia and its partners will also be lining up a series of activities at the roadshows. In The Longest Touch contest, participants try to push two panels as far apart as possible. Twenty participants per roadshow will win RM 500 discount vouchers that they can use to buy any Intel-powered mobile device or PC!

In the Graffiti Touch contest, participants will design and draw a graffiti within 5 minutes. The first 500 participants who complete their graffit in the most creative, original and appealing way within 5 minutes will win a prize.

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Roadshow Schedule

These roadshows will cover 14 cities in Malaysia, starting with Petaling Jaya. Intel hasn't finalized the list of cities, but the current schedule are as follows :

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Event Photos

Here are some photos from the event. For more photos, please take a look at our Facebook page!

For more photos, please take a look at our Facebook page!

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