Roadmap items are always difficult to talk about because of NDA issues. Many times the actual plan isn’t actually finalized until a few days before launch. The best thing I can do is tell you that we’re going to release cards that make sense.
When the GeForce 9800 GX2 first came out, we had them just to catch some of those early adopters and so we could say we had them. There are some consumers that don’t yet understand those ultra high-end cards are all made in the same place and all the different manufacturers basically just put their own sticker on them.
In the case of the GeForce 9800 GX2, the reality is that not that many people actually want to plunk down that much money for a graphics card. Especially when you can match or exceed the performance of that card for substantially less money.
Is the GeForce 9800 GX2 the fastest single card on the planet? Sure. Are there people out there that are interested in that and do we want to support them? Of course. But there are VERY few of these cards being purchased right now (in our opinion) so we prefer to focus on products that people actually want to buy. Part of that reasoning is just business but it goes beyond that too.
We are about to see many new products get released in the coming weeks. We will have one or more versions of all of them for sure BUT many of them will be going into OEM designs and will not appear in the consumer space. These cards will be very similar in price and performance and we will only be pushing cards that make sense.
So, if you see a card that has 256 MB, 384 MB, 512 MB or 768 MB of memory, the performance difference and cost between any two adjacent versions will be very similar. I expect to see us pick two and go with that rather than producing all four for the consumer space.
We have also increased our AMD-based line-up so we are all looking forward to having a better selection of AMD-based video cards moving forward. This will include new cards as they launch that will also include products we design ourselves. |