ED#205 : U Mobile POWER Prepaid Pack Offers Free 1 GB Internet For Life!

On the 23rd of July 2015, U Mobile unleashed the POWER Prepaid Pack, with promises FREE 1 GB of high-speed mobile Internet as well as FREE 450 minutes of calls every month for life! On top of that, you will also get FREE 2 GB of basic Internet access per month. Let's take a look at this amazing new prepaid plan!

In this video, Jasmine Lee, Chief Marketing Officer of U Mobile details the key features of the new U Mobile POWER Prepaid Pack, before officially launching it together with Wong Heang Tuck, Chief Executive Officer of U Mobile.

Excluding the Marvel heroes, from left to right are Nicole Tan, Assistant General Manager, Jasmine Lee, Chief Marketing Officer, Wong Heang Tuck, Chief Executive Officer and Lee Fook Heng, Head of Product Marketing.

The Press Release

KUALA LUMPUR, 23 July 2015 – U Mobile Sdn Bhd, Malaysia’s most dynamic and innovative telco is taking the prepaid market by storm with its supercharged brand new U Mobile POWER Prepaid Pack. Spearheading a new proposition – Free 1GB High Speed Mobile Internet every month for Life, the new prepaid starter pack is bundled full of value to give consumers a powerful jumpstart for their prepaid user experience.

The Malaysian Mobile Scene and Trend – Data is not a Luxury; it is a Need

There are over 16.5 million active mobile Internet users in the Malaysia, with 79% of them accessing social media platforms via mobile devices and 90% of them using smartphones for entertainment. Also, Malaysians spend an average of 3 hours and 39 minutes everyday accessing the internet using their mobile smart devices.

This shows how mobile data is quickly transforming from a luxury to being a crucial part of our everyday lives for work and leisure, thus increasing the demand for high speed mobile Internet services to stay connected.

U Mobile Pushes the Boundaries with its POWER Prepaid Pack

Understanding the growing demand for mobile data amongst today’s consumers, U Mobile unveils its brand new POWER Prepaid Pack – a revolutionary product with all-in-one unique features, including free basic internet, free calls every day, mobile credit, the lowest one call rate to all network in a single pack.

For only RM8.50, Malaysian consumers now can enjoy the best value of prepaid starter pack right out-of-the-box which includes:

• 200MB High Speed Mobile Internet
• 150 Minutes of Free Calls
• RM5 Mobile Credit
• 10-Day Validity Period
• Lowest Call Rate of 5 sen to ALL Networks
• Free Basic Internet (No Pay-As-You-Use charges)

On top of all the great value bundled within the prepaid starter pack, U Mobile prepaid customers can now enjoy free 1GB of high speed mobile Internet every month for the rest of their lives, as long as their prepaid SIM card stay active. Apart from that, they will also be enjoying free 450 minutes of U Mobile to U Mobile calls every month, making the U Mobile POWER Prepaid Pack even more attractive.

U Mobile’s Strong Proposition in Value Leadership and Product Innovation

Despite being the youngest full-fledged telco in Malaysia, U Mobile is an innovator in the prepaid segment, and is at the forefront of value leadership through its strong product and value propositions.

When the Unlimited Mobile Internet (UMI) proposition was first introduced, it wowed the market by being the first prepaid plan that offers unlimited Internet, voice and SMS services in a single package, with the UMI 30 plan being the hero product amongst U Mobile prepaid offerings. The telco is also known to offer innovative value-added services such as free Internet roaming to 8 countries in Asia Pacific, as well as free Internet for Music and Video streaming on-the-go.

“U Mobile has always been the game changer in the market, with our innovative approaches setting industry benchmarks in the prepaid segment. This Free 1GB high-speed Internet every month for Life proposition changes the landscape of product offerings in the local market, which we believe will add even greater value to consumers as we cater to their ever-growing demand for data. We at U Mobile are constantly striving to serve our customers better, and to gain their trust through ground breaking approaches to our products and services,” said Jasmine Lee, Chief Marketing Officer of U Mobile.

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